Journey Modeling with Molly McGowan Gorsuch Transformative Principal 567
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- What is journey modeling?
- Take a look at what decisions people make and what it means for your potential people to look for you
- What brings true value to your School/District?
- Where are you bringing value to your employee and where are they bringing value to you?
- What skill sets are you looking for and are articulated in the
- Bringing people into your fold before you really get them in the door.
- You want to appeal to the individual and create a customer experience.
- Weird to think of these future employees as a customer of your district.
- How are people seeing you? And what are they seeing?
- Are your messages being seen in a positive way?
- Identify a friction point and how you could turn that into a touchpoint
- How could you use LinkedIn in a more effective manner?
- Engage with your constituents - go and ask what people are saying.
- It’s valuable to know each student’s name, but have you talked to every parent?
- Collaborative
- Job descriptions from old-school approaches.
- Key drivers for specific generations.
- Value talents and skillsets in that job description
- Expectations around the job and the process
- How do you make people feel wanted?
- Relationships and setting expectations.
- HR does have the opportunity to grow here.
- You can still communicate.
- You can automate many of these sequences.
- Automate what you can
- New Hire Onramp Email Template
- Journey Model - teachers saw that they weren’t hearing from districts during a period of time over the summer.
- People expect a certain level of interaction with schools and districts to understand what is going on.
- Showing them what it is to be in the community.
- Journey Model components - catalyst, question-asking, touchpoints (community, benefits, etc.), decision-making process, after acceptance, on ramping, continuing
- Identifying key focus areas
About Molly McGowan Gorsuch, APR
Director of Client Engagement at Rhodes Branding
Molly is the liaison between education leaders and Rhodes Branding, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy and is a frequent conference presenter and podcast/blog guest.
You can find me on LinkedIn, or @MollyMGorsuch on Twitter.
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