Making sure the Brand Experience Matches the Brand Promise with Tony Sinanis Transformative Principal 020
Download MP3Why are we going to let other people tell our story?
- What they believe in.
- Every choice they make is thoughtful.
- How Tony shares his story daily.
- Storify - An example of how Tony uses Storify.
- Cantiague Hashtag
- Video updates
- Touchcast app
- How he shifted brand management from him to the staff and the kids
- How to make sure the brand experience matches the brand promise. For example, here is an exchange between Tony and someone who knows what his school’s brand promise is:
- @TonySinanis @mrkempnz I know you do!! :) All groups are equally respected and treated at #Cantiague. — Lisa (@lisaodavis)
- Transparency has changed the relationship between the school and community.
- PTA meetings have taken a new direction since they are so open.
- Build it from the inside.
- Faculty Enhancement opportunities instead of faculty meetings
- How to be a transformative principal like Tony.
- It’s not about you!
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- Stay current on research.
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- Don’t take yourself too seriously, but take the work you do seriously.
- What he has in his office to keep him focused on how to be the best principal he can be.
- Jericho Schools
You have to make sure the brand experience matches brand promise As the principal, you need to be learning the most.
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